This is the biggest question business owners ask regarding LinkedIn: Is LinkedIn premium really worth it?

In this blog we’ll walk you through whether you should purchase a LinkedIn premium, Sales Navigator, or simply the free version, to get the most out of your LinkedIn subscription.

Is LinkedIn premium even worth it? That’s what a lot of people ask. Should I get it? Which one should I get?

The answer is.. YES, you should get a premium subscription, if you are going to use it correctly.

In this article, we’ll detail everything you need to know about LinkedIn Premium and how to make the most of it..

General Advantages of LinkedIn Premium

Regardless of what kind of LinkedIn Premium account you get, deciding if LinkedIn Premium is worth it depends on the advantages.

Here are some of the benefits of LinkedIn Premium:

  • InMail Messages
  • Who’s Viewed your Profile
  • LinkedIn Learning
  • Access to Additional Searches
  • Open Profile Option
  • Sales Navigator

Now, let’s talk more about Sales Navigator in detail.

Sales Navigator allows you to do very good targeting. You can target job titles based on company size and do a very customized outreach to them.

You can also target how long that person has been in that role or how long a business owner has owned a business.

You can also target people based on years of experience they have with a certain role. You can target people who posted on LinkedIn in the last 30 days (that allows you to see how active an audience is). You can reach out to people that are actively posting, which means they’re probably going to be active on LinkedIn.

So the LinkedIn premium is REALLY worth it, specifically if you need to use a sales navigator.

Learn more about how to use LinkedIn Sales Navigator to Generate Leads here.

What Premium Is NOT

Premium is not something that magically goes out and gets leads and meetings for you. Sales navigator is not an automation tool. It is a targeting tool. What you’re really paying for are the targeting features. So if you are doing a very specific targeting, then it’s absolutely worth it.

Now that you know the features and benefits of getting a LinkedIn premium, the next step would be to use this in your lead generation and client acquisition strategy. At PEMA, we have helped hundreds of business owners in coaching, consulting and marketing industries get hundreds of leads and bookings using the Sales Navigator. If you want to know how we do it, go get your free resource here to learn more about how to get leads and customers using the features of LinkedIn Premium.

Get Access to My FREE E-book: Outbound Sales Playbook to Get Leads & Clients ★ Click here