If you’ve tried getting clients on LinkedIn and have been left frustrated, it might be time to revamp your approach. I’ve seen countless methods, tried and tested many, and today I’m sharing a proven approach that brings in high paying clients consistently for my agency. This approach has been battle tested on over 10million decision-makers and in this blog, I’ll show you exactly how it works.

Watch full video here:

The Outbound Client Attraction Method

To consistently land high paying clients on LinkedIn, you should embrace the outbound client attraction method. This consists of three core components:

1. Connect with Your Ideal Customer Avatar: Who do you absolutely love serving? Now, who among them is active and responsive on LinkedIn? This intersection is your target. Tools like LinkedIn’s Sales Navigator, especially the “active in the last 30 days” feature, can be a game changer here. It identifies people who are not only a fit for your offering but also active on LinkedIn. A common myth is to always “go niche.” But there’s merit in expanding your audience. The larger your audience, the more opportunities you have to connect with potential clients in the long term.

2. Craft a ‘Need-to-Have’ Pitch: After they accept your connection request, your subsequent message is crucial. 

The distinction is between a ‘nice-to-have’ and a ‘need-to-have.’ A ‘nice-to-have’ is interesting but not urgent. On the other hand, a ‘need-to-have’ touches pain points and genuine needs. It’s what stops the endless LinkedIn scrolling. For instance, while a beautiful website is ‘nice’, a website that effectively converts visitors into paying clients is a ‘need’.

Amidst the myriad messages bombarding your potential client’s LinkedIn, yours needs to be the beacon that stands out.

3. Schedule a Call to Pitch Your Service: The real conversion magic? It’s in direct communication. Instead of diverting your prospects to webinars or lead magnets, get them on a call. Whether it’s a discovery call, strategy session, or consultation, the end goal remains: convert them into a high-paying client.  

Bonus Tip: This isn’t a casual networking call. The moment you label it as a “virtual coffee” or “networking session”, you’re potentially losing a client. The context of the call is everything.

Ready to Dive Deeper?

I’ve just scratched the surface here. If you’re intrigued and want a deeper dive into how we consistently land clients using LinkedIn, there’s a treasure trove of information waiting for you.

Additionally, for those who are keen on mastering the art of using LinkedIn’s Sales Navigator, I’ve got just the resource you need.

Thank you for joining me on this journey. If you found this insight valuable, I’d love to hear from you. And of course, for more insights like this, ensure you’re connected with me.

★ Get Access to My FREE E-book: Outbound Sales Playbook to Get Leads & Clients ★ Click here

Author: Cindy Makita-Dodd