Mastering Social Media Outreach to Scale Your Marketing Agency
Are you tired of unpredictable referrals and expensive ad campaigns that fail to bring in the high-quality clients your marketing agency needs? You’re not alone. Most agencies struggle with these challenges, especially when starting. Fortunately, there’s a tried and true method for scaling your client base predictably without breaking the bank: Social Media Outreach. This blog post aims to expand on focusing LinkedIn as the platform of choice for B2B outreach. How it took our agency from zero to seven figures using this exact strategy.
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Why Social Media Outreach?
While it’s true that referrals and ads can bring in business, they have their drawbacks. Referrals are unpredictable and hard to scale, while running ads requires a significant investment and involves a lot of trial and error. Social media outreach, specifically through LinkedIn, bypasses these issues. Here’s why:
- Targeted Outreach: You can find decision-makers in your industry easily.
- Cost-Effective: It’s free to start a conversation.
- High Conversion: You’re reaching out to people who are already interested in your sector.
Step 1: Identify Your Ideal Customer Avatar
The first step in effective outreach is to know who you’re targeting. LinkedIn’s robust search functionality allows you to filter prospects by industry, location, and even by activity level on the platform.
Tips for Finding the Right Prospects:
- Industry & Location: These are the basics. Make sure your prospects are in an industry you serve and in a location you can serve.
- Activity Level: On LinkedIn, there’s a feature that shows if a person has posted in the last 30 days. Aim for these active members to improve your response rates.
Step 2: Craft a “Need to Have” Offer
Once you’ve identified your ideal prospects, you need to have an offer that’s not just ‘nice to have’, but something they ‘need to have’.
Tips for Crafting an Irresistible Offer:
- Solve a Problem: Your service should solve a pressing issue they’re facing.
- Speak to Their Pain Points: Make sure your message addresses their challenges head-on.
- Create Urgency: Make them feel they’re missing out by not taking up your offer now.
Step 3: Schedule a Call
When it comes to B2B sales, personal connections matter. Therefore, your call-to-action should not be a landing page or a free download but rather a scheduled call. This way, you can:
- Discuss their unique challenges
- Directly address their pain points
- Offer tailored solutions
- Close the deal effectively
While these principles can be applied across various social media platforms, LinkedIn is ideal for B2B transactions. The platform hosts countless decision-makers, and it’s a business-focused environment. Thus, your outreach efforts are more likely to be well-received.
Social media outreach, especially via LinkedIn, is a powerful, scalable, and cost-effective method to grow your marketing agency.
- Identify your ideal client avatar, focusing on those who are active on the platform.
- Craft a ‘need to have’ offer that speaks directly to their problems and desires.
- Schedule a call to close the deal.
Investing in a social media outreach strategy can drastically increase the number of booked sales meetings and ultimately help scale your agency to new heights.
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Author: Cindy Makita-Dodd