Want to learn the secrets to skyrocket your LinkedIn connections and secure sales appointments? Well, you’re in the right place. Here’s how we manage to generate 40 sales appointments in-house weekly, just with LinkedIn, and over 100 booked sales appointments for our clients every week! Whether you’re looking for two to three meetings a day or month, I’ve got you covered.

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1. The Myth of Personalization

We’ve all heard the advice – personalize every single message when you connect with someone cold on LinkedIn. Well, I’m here to tell you that’s not always the best approach. Sure, if you’re just trying to network or grab a virtual coffee, then personalizing can work. But, if you want efficiency, time-saving and a direct line with decision-makers, you need a more specific formula – and no, it doesn’t involve endless hours of customization.

2. The Connection Message – Keep It Friendly & General

Your initial connection message is crucial. The only goal? To get them to accept your connection request. Avoid sales pitches or over-personalization. Why? Because if they think you’re going to pitch something, they won’t even accept your request. Stick to neutral phrases like “let’s connect” or even leave it blank. This strategy isn’t new. Gary Halbert, one of the most renowned copywriters, applied the same principle to direct mail advertising. If someone thinks a mail has a sales pitch, they won’t open it. It’s the same on LinkedIn.

3. Cold Messaging that Stands Out

Ever received those terrible LinkedIn pitches? We all have. So, let’s talk about what works:

  • Focus on the Prospect’s Pain Point or Desire: Address what keeps them up at night.
  • Be Hyper Specific: General in the connection message, specific in the pitch.
  • Clear Call to Action: They should know exactly what to do after reading your message.

A bad message usually centers around the sender. For instance: “We help businesses with SEO, websites, etc.” Instead, try something like: “If you’re spending 20+ hours on social media with no paying clients, we should talk. Our recent client boosted her revenue by 60% with just one tweak. Let’s chat?”

See the difference? The second message speaks to their pain points and offers a solution, without being overly personalized.

4. The Art of Follow-up

If there’s one thing I’ve learned, it’s that persistence pays. After sending your initial message, you must follow up. We generally follow up four to five times, and while it may seem excessive to some, the results speak for themselves. Design a cadence – maybe every 24 hours or every two to three days. But always, always follow up.

In summary, there’s a blend of art and science in getting people to not only accept your LinkedIn connection request but also engage with your cold messages. And always remember, it’s about them, not about you.

For a deeper dive into our proven formula and to witness our successes, check out the link below.

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Author: Cindy Makita-Dodd